Boombby is a singer, songwriter, and rapper who fuses empowering strength with a delicate, dreamy, unmistakably fun femininity. On her debut album The Prototype and singles like “Icy Bishh” and “Test Drive,” she blends pop, hip-hop, and electronic edge into a sound and a world that are entirely her own. Now based in Houston, Texas, and managed by RUYI, she embodies the East-meets-West spirit at the heart of the label. And her pen has already made history: as songwriter Bekuh Boom, she co-wrote BLACKPINK’s “DDU-DU DDU-DU” and “Kill This Love” and LISA’s billion-stream “MONEY,” earning more than ten No. 1s worldwide.
